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Profile: Kenneth C. Free, MBA, RRP, MHS

Straightline Advisors
1576 El Dorado Drive
Thousand Oaks, CA 91362
Phone: (805) 373-6840
Fax: (805) 906-6945

Kenneth Free, Straightline's Principal, can oftentimes be an excellent expert designee. Over the years he has served as expert witness before judicial bodies in many states of the USA, as well as in France, Egypt, Dominican Republic, and the British West Indies. While typically appearing before courts of the state, he has also served in cases before bodies of arbitration, including JAMS (Judicial Arbitration and Mediation Services, Inc.) and the International Centre for Settlement of Investment Disputes (a World Bank entity).

Mr. Free can be a solid expert witness for hotel disputes because of his deep real world experience, his academic credentials, and his demeanor of credibility. He is a true expert in hotels, resorts and related hospitality products. He does not venture beyond this industry as others sometimes do in venturing into it. There have been “expert” witnesses who purported to be masters within this unique industry, but who in reality were generalists or perhaps were knowledgeable in other industries such as commercial real estate or office buildings. The hotel business is a different animal because it is a mix of real estate and daily operations combined with significant marketing and branding components. Some “hotel experts” muddle their way through a case; Mr. Free can focus like a laser on the real issues.



  • MBA in Finance from the Bloch School of Business and Public Administration at the University of Missouri in Kansas City
  • Bachelor of Science in Hotel Administration from the Harrah College of Hotel Administration at the University of Nevada in Las Vegas


  • Registered Resort Professional (American Resort Development Association)
  • Master Hotel Supplier (American Hotel & Lodging Association)
  • Licensed Real Estate Broker in the State of California
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Area(s) of Expertise

  • Hotel administration
  • Real estate development disputes
  • Standard-of-care issues
  • Premises liability cases
  • Architectural, design, and project management issues
  • Breach of fiduciary duties cases
  • Valuation or damages calculations
  • Lost profits cases
  • Franchise disputes
  • Economics and business viability issues
  • Class actions
  • Wrongful death